Volvo X Nike

Bronze Clio Sports Award

or this campaign, we responded to a brief from Volvo aimed at reinforcing the core truth that people can trust the brand to protect what matters most: the lives of their families. Driven by the philosophy that our planet—just like humanity—is in constant movement, evolving toward a safer and better tomorrow, we tackled a profound question: as the makers of the safest car in the world, how could we keep improving? We looked toward a major environmental crisis—the 300 million car tires discarded every year in the US alone, which languish in landfills and release toxic chemicals over time. Recognizing that our own vehicles rely on these very materials, we chose to act by giving tires a "second drift." Partnering with Nike, a brand that shares our progressive principles, we introduced Drift: an eco-friendly range of footwear inspired by dynamic movement, designed to keep people in motion while actively saving the planet. We engineered a community platform allowing people to report and schedule pickups for their old tires to be recycled directly into this new collection. Ultimately, to bridge environmental safety with human safety, Volvo pledged to donate a pair of Drift collection shoes to the Soles4Souls organization for every single tire recycled, turning automotive safety into a global movement that protects both the environment and people in times of need.