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Griselda - Netflix
Services Provided
Art Direction, Advertising, OOH, Integrated Campaign
Team Members
Poornima Verma, Julia Sanbe, Team David Miami
We created a highly acclaimed global campaign for Netflix's Griselda (2024), titled "No One Moves Snow Like Griselda" (also known as "Como La Jefa"), which won numerous prestigious creative awards.
Key accolades won by DAVID for the Griselda campaign include:
Clio Entertainment Awards 2024:
Gold Winner in Audio/Visual for "No One Moves Snow Like Griselda".
Golden Trailer Awards 2024:
Winner for Best Drama (TV Spot/Trailer/Teaser) for a Series.
Imagen Awards 2024:The campaign was recognized for its role in promoting the series, which took home several honors.
The campaign was widely recognized for its creative use of out-of-home (OOH) media, print, and experiential marketing to mirror the show's theme of cocaine smuggling in the 1970s and 80s, specifically using snow imagery and white-powdered, "missing" snow scenes to create viral marketing buzz.
